PROVIDE A SIMPLER, FAST AND ACCESSIBLE WAY OF RELATIONSHIP BETWEEN THE PUBLIC SECTOR AND THE PRIVATE INITIATIVE
Business House is part of the Georgia Government's four-point reform agenda aimed at improving the national economy and attracting foreign investment.
The objective is to simplify and / or eliminate bureaucratic barriers that may make it difficult for professionals and companies to do business in the country, reducing deadlines and costs. Up to 600 different services from local, regional and national administrations will be accessible in one place along a new network of centers in the main urban centers and main rural areas of Georgia. In addition to offering access through the web and a dedicated app. In the words of Prime Minister Giorgi Kvirikashvili:
"We are beginning to implement governance reforms, an important part of our four-point reform agenda. I hope this project will further enhance the business climate in Georgia. Business House will significantly reduce the risks associated with corruption in Georgia.
Main brand versions
The Business House brand should reflect the collaborative point of view with companies, actively support the achievement of company goals.
Gathering such breadth of services and processes under a single brand offering a consistent experience for face-to-face and digital attention is an immense challenge that needs very clear objectives, being necessary to define the values of the brand very clearly since they will have to be implemented in A cross-cutting way in a wide variety of different situations.
Make the Business House brand a credible and recognizable agent capable of activating the economy by providing a modern and dynamic public service. It was also necessary to offer a more emotional approach, focused on the people who give value to the national economy. Putting in value his effort and dedication as a contribution of great value for the construction of the present identity of the Republic of Georgia.
Another important aspect of the brand development project for Business House is not only aimed at the national public, but also has to be able to target the foreign public. For this, it is necessary to build a more flexible brand identity and with more global visual codes. Developing brand versions that include texts in Georgian and Latin at the same time, adjusting messages in different languages for the communications, elaborating flexible structures able to adapt to different cultures, etc.
Social media brand versions
2016 Copyright Oscar Alvarez