A SPACE TO SHARE, COLLABORATE AND GROW AS A COLLECTIVE
All cultures establish networks of relationships over which they construct their present and future.
Building a community requires the will to find those values and purposes that unite us, in the case of a professional association other aspects such as competition inherent to every sector are involved. Providing tools, training and sharing joint business opportunities are the goals of the Nevada Consultants Network. Providing all of the consulting professionals in the state of Nevada with support and visibility to increase the chances of professional development are arguments with enough impact to attract new partners and mitigate any doubts.
Giving visibility to this set of interpretations and emphasizing those that are truly positive for the consulting professional community is the purpose of NCN's brand identity proposal. Building brand identity from such generic naming is a challenge. The proposal offered a differentiating response with a more emotional approach than usual in the consulting sector. Building value from the union of generic elements so that together they generate a recognizable visual impact and that is fixed in the memory, a close tone of voice and a visual universe centered on the people accompany the strategic positioning of the project.
I developed this project as Senior Designer at Delgado Partners.
Delgado Partners is the owner of the copyright of the images in this case study.